Matthew Wallace

1 in 2 Million

1 in 2 Million: ITV Creative

Song Writing - Art Direction

Shorty Award Finalist (Best Twitter Campaign)

Featured on Campaign

A song and dance celebrating some of ITV's 2 million Twitter followers. The campaign champions the weird and wonderful tweets, and lets our followers know what we would do for them, as they are #1in2Million. The music video was followed by a live song-writing event for those who interacted with the hashtag.

Music Video

Case Study