Matthew Wallace

Brit Awards

The Brit Awards: ITV Creative

Live Campaign - Typography - Editing - Social Media

The biggest night in British music needed a social campaign to capture all the action as and when it happened. The Creative Social team worked throughout the evening to highlight moments, create edits and text based content, and a red carpet instagram story which allowed users to pick who/what they wanted to see.  The challenge of a live event pushed how we create content instantaneously as unit for the most reactive content online.