Matthew Wallace

Liar

Liar: ITV Creative

Social Experiential

Shorty Award Winner (Best Facebook Campaign)

PromaxBDA Europe Winner (Best Integrated Campaign) 

Using the on-air tagline for the series Liar of 'Two Sides, One Truth', we integrated a social approach through a stereo audio promo, Facebook Header and Facebook Canvas. The social launch contributed to the campaign winning multiple awards for it's creative approach to the tagline.